How Your Website is Found on Search Engines
Have Great Content:
Search engines look for keywords and phrases that customers use
when seeking a product or service. When a customer uses a search engine
and searches for specific terms, the search engine returns results
relating to that search query. Your website needs to contain unique
content that is enriched with keywords explaining your products and
services so people can find you.
Be Local:
Having localized content helps greatly when customers searching. Having
the name of city in which your business is located or the area you
service helps people in that town or city find your business.
Update Frequently:
You need updated content on your website to keep it fresh. This helps
search engines see your business as current and relevant. It’s one thing
to have great content, but if it isn’t up-to-date, search engines can
overlook you.