How Your Website is Found on Search Engines
Have Great Content:
Search engines look for keywords and phrases that customers use when seeking a product or service. When a customer uses a search engine and searches for specific terms, the search engine returns results relating to that search query. Your website needs to contain unique content that is enriched with keywords explaining your products and services so people can find you.
Having localized content helps greatly when customers searching. Having the name of city in which your business is located or the area you service helps people in that town or city find your business.
You need updated content on your website to keep it fresh. This helps search engines see your business as current and relevant. It’s one thing to have great content, but if it isn’t up-to-date, search engines can overlook you.